As most of us know traditional marketing has changed extensively because of the importance of the Internet. It is no longer enough to use print or broadcast to help gain new clients or business. Internet marketing has changed the face of most marketing plans. Now we need to look at things like ROIs and page rankings of our company website.
It used to be that we used the yellow pages to find a business or service provider. Today, a whopping 93 percent of online user experiences begin by using a search engine to find those services and products. And now, we also have to consider mobile device users in our Internet marketing plans. According to statistics, about 64 percent of smart phone users use these devices to shop online.
Understanding Internet marketing is very important to your business. As part of this Internet marketing effort, you will need include search engine optimization for your website. This is an important process that will help drive traffic and visitors to your website. This process increases organic rankings through the improvement of quality and content visibility. You want to be as high on the page rankings as possible because three quarters of people doing Internet search find the results they want on the first page of results, and will not go past that page.
Having a good Internet marketing company working for you is very important. This company needs to know how to use SEO effectively to increase your online sales. They should also include the optimization of your site for those mobile devices as part of the Internet marketing efforts. You do not want visitors to leave your site because it cannot be navigated on these devices.
Social media is also a very important part of Internet marketing. Statistics state that nine out of 10 adults use social media extensively. As part of Internet marketing, 94 percent of social media marketers track the number of fans and follows, using these numbers to help improve their marketing efforts.
You can find these Internet marketing services through the best SEO resellers. They can help you create a plant that will ultimately give you the success you desire, that of more leads and sales.