To run a successful business in the modern world you must have an Internet presence. Internet marketing allows companies to reach a wide audience for a small fraction of traditional advertising budgets. Auto repair marketing can greatly boost the exposure and clientele of a repair shop. Gone are the ways of traditional print advertising, if you want drivers bringing their vehicles to your repair shop, you need an online strategy. If you find increasing web visibility difficult or are unable to dedicate the appropriate amount of time to designing your marketing plan, seeking the help of an internet marketing consultant may be in your best interest. Here are some reasons you may want to seek outside help for your auto repair marketing systems.
- Boost Search Engine Rankings
- Variety of Strategies
- Email Marketing
- Social Media Marketing
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An astounding 1,890 Internet searches are performed every second. People use search engines to research products and locate services. 42% of all Internet search engine users click on the top ranking link on the first page of results. Boosting your visibility increases search engine rankings, meaning your website shows up sooner and ranked higher in search results. The higher you rank, the more likely customers will visit your site.
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Posting an advertisement here and there is not enough to sufficiently boost web traffic. An Internet marketing company uses a range of web marketing tools including Ecommerce websites, affiliate marketing websites, promotional or informative websites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
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Email marketing involves advertising and promotional marketing efforts via email messages to current and prospective customers. It is a great way to keep existing customers coming back and reaching out to new business.
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An important part of your auto repair marketing systems should be an emphasis in social media marketing. Social media sites are a great way for easy communication on a massive or personal level. It is also an opportunity to build positive public feedback. 24% of people have posted online comments or reviews about items that they have purchased or services they have used.