The Helpful Benefits of Newsletter Marketing

Newsletter printer

Did you know that the open rate of email marketing is up 14% since last year? As a result, nearly 70% of marketers believe that e-newsletters are a successful way to reach business goals. Although search engine optimization has become increasingly popular in recent years, there are still many benefits of utilizing newsletter marketing.

Newsletters are an effective way to keep your business fresh in the minds of consumers. When you send out newsletters via email on a regular basis, your customers will keep your company in the back of their minds, and this will lead to more sales. In fact, more than 30% of consumers say they acted on offers that were provided to them via email last month. It is also important to make these newsletters viewable on mobile devices, as well, because 36% of emails were opened on mobile devices last year.

When using this type of marketing, it is essential to implement newsletter management to ensure that you are not overwhelming your customers with emails. In addition, your newsletter management strategy must also provide consumers with specific subject titles on the emails they receive. Since nearly 70% of email recipients report an email as spam based solely on its subject title, you must create emails with appropriate subject lines. This can be difficult to accomplish, though, so a newsletter creator or newsletter publisher will be able to do it for you.

Although SEO is becoming increasingly popular, newsletters are still used as an effective way to market. Newsletter marketing will help keep your business fresh in the minds of consumers, but a newsletter management strategy must be implemented in order to market effectively. By seeking assistance from a newsletter company, you will be able to experience all the benefits of newsletter marketing. Read more like this:

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