If you are a small business looking to get a leg up on the competition, then you may be joining a large swath of businesses that are all taking to the internet. Suffice it to say that your business is not the first, nor will it be the last to use the internet for consumer recruitment. Despite the odds, you can stand out. In fact there is an entire industry based on making brick and mortar businesses, like yours, get noticed in the crowd.
When the odds of the game are against you, the best thing that you can do is better know the rules by which that game is played. WIth that knowledge you can swing those odds back to your favor. As it happens, one of the most important aspects of internet marketing is recruitment from search engine results pages, or SERPs. Over 90% of internet activity goes through search engines, and nearly 80% of search engine users say they prefer organic results over paid for placements. This is where search engine optimization comes in, and can use search engine rules to get your business better noticed among the fray of your market.
Search engine optimization, or SEO, is the practice of taking the rules that search engines, like Google, employ to find search results, and using them to move given links up SERPs. The groups and organizations that specialize in this service are called SEO resellers. These SEO resellers will be able to analyze the statistics of your website, as they relate to search results, and generate a course of action for developing content. The content that is produced will be uploaded to your website, and given a title, so that next time a someone searches for a product or service similar to yours, your business will show up in the results. By generating this content, the SEO reseller is actually moving your website link up the search engine rankings, toward the top spot, where everyone will see it.
The best SEO resellers will do more than produce online sales. Ninety percent of adults maintain a social media presence. Using social media taps into a key demographic of on-the-go consumers, many of whom use smartphones to shop and browse online. The skill to improve visibility online is why 30% of businesses outsource at least a portion of their social media marketing. The bottom line is that social media and web design both matter to the full development of your business. In order to take full advantage of your online marketing potential, you need to dedicate time to both social media and web design. Doing so will keep yo on the radar of consumers, who will be more ready to come to you the next time they have a product to purchase.