If you are interested in hiring Pr firms in boston to provide you with some specialized healthcare social media plans for your facility, one of the top things that they will tell you to do is to respond to your Facebook fans, make tweets, and blog regularly. The reason that this is an important part of healthcare social media is because nearly 80 percent of consumers are likely to spend their money with an organization that has a CEO who uses social media platforms. Another reason why healthcare social media is so important is because inbound marketing costs represent a number that is less than half of that associated with outbound marketing at $143 versus $373.
The father of the public relations firm is generally recognized as Edward Bernays who on a side note was the nephew of Sigmund Freud. The techniques that he pioneered were developed with great vigor during the first World War as the objectives of the United States were constantly being publicized thanks to the Committee for Public Information. However, public relation firms and the idea of PR in general become a hot commodity after the second World War since the idea of propaganda was looked down upon based on the way it was used during wartime.
While today, public relations has come leaps and bounds since the mid twentieth century, for those in the field of healthcare social media remains the last hill to be conquered. Fortunately, the best PR agency you can hire in Boston will know all about healthcare social media and how to use it to increase your public relations status. In fact, public relations firms in Boston have taken a pioneering step toward leading the charge with this brand new type of PR work.
By hooking up with social media pr firms instead of the norm, you will be able to gain some sizable exposure through a medium that literally services billions of people every day. With so many people utilizing social networks, you can bet that many of them will be within driving distance of your clinic. This will give you an edge toward advertising your services.
Ultimately, this specialized PR work could keep you afloat. With the right tools in hand, you will be able to connect with those who are close to your establishment and tell them about your services. Your communication efforts could lead to many new patients over time.