Archive for December 20, 2012

Companies Increasingly Use Business Card Scanner Technologies to Back Up Their Paperwork

Written by admin on . Posted in Document scanner, Expense report software, Mac scanner

Scan receipt

Digital filing is a unique process by which a person could both consolidate and back up hard copies of anything from business cards to receipts to important work related documents. Many companies and individuals still like paper, but increasingly they are realizing that backing up their paper documents using a business card scanner or similar device can further protect them should anything happen to their hard copies. According to Datapro Gartner Group, about one fourth of a company’s documents get misplaced and are never recovered, leading more companies than in history to look into getting a portable scanner for themselves and their employees.

A business card reader is highly functional because it takes all relevant data, captures it instantly and then organizes that data so a user can easily find it when needed. It drastically reduces the time it takes to get this information. Since knowledge workers spend about 15 to 30 percent of their work days looking for information, it pays to invest in a business card scanner that is both portable and high tech to make work time more productive.

By using a digital filing system that incorporates a business card scanner, a person could easily grab data that is in hard copy form somewhere else, like in a storage facility or even stored away safely in an office nearby. Here, though, getting that information is faster to retrieve and prevents a person from having to even get up from his or her desk to get the information. Plus, it saves on paper too. The International Data Corporation estimates that 95 percent of a business’ information is in hard copy form, with the average employee printing out 45 sheets of paper per day. Employees could save big bucks on paper and printing costs by investing in a business card scanner that would take that information and store it so information would need to be printed out just one time.

Having a business card scanner does not need to mean that a company has to drop what it is doing and immediately adopt new technologies to never need paper again. With about 50 percent of 500 companies surveyed by SandHill saying they do not invest in cloud based applications and other technologies because they have less business agility than they would like, having a simple solution like a business card scanner that works seamlessly like laptop scanners and portable scanners would be at least a step in the right direction.
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Healthcare Social Media Plans Can Help You Develop Your Public Relations

Written by admin on . Posted in Communication and pr, Consumer public relations, Public relations agencies nyc

Public relations global

If you are interested in hiring Pr firms in boston to provide you with some specialized healthcare social media plans for your facility, one of the top things that they will tell you to do is to respond to your Facebook fans, make tweets, and blog regularly. The reason that this is an important part of healthcare social media is because nearly 80 percent of consumers are likely to spend their money with an organization that has a CEO who uses social media platforms. Another reason why healthcare social media is so important is because inbound marketing costs represent a number that is less than half of that associated with outbound marketing at $143 versus $373.

The father of the public relations firm is generally recognized as Edward Bernays who on a side note was the nephew of Sigmund Freud. The techniques that he pioneered were developed with great vigor during the first World War as the objectives of the United States were constantly being publicized thanks to the Committee for Public Information. However, public relation firms and the idea of PR in general become a hot commodity after the second World War since the idea of propaganda was looked down upon based on the way it was used during wartime.

While today, public relations has come leaps and bounds since the mid twentieth century, for those in the field of healthcare social media remains the last hill to be conquered. Fortunately, the best PR agency you can hire in Boston will know all about healthcare social media and how to use it to increase your public relations status. In fact, public relations firms in Boston have taken a pioneering step toward leading the charge with this brand new type of PR work.

By hooking up with social media pr firms instead of the norm, you will be able to gain some sizable exposure through a medium that literally services billions of people every day. With so many people utilizing social networks, you can bet that many of them will be within driving distance of your clinic. This will give you an edge toward advertising your services.

Ultimately, this specialized PR work could keep you afloat. With the right tools in hand, you will be able to connect with those who are close to your establishment and tell them about your services. Your communication efforts could lead to many new patients over time.

Boost a Brand with a Sleek New Logo

Written by admin on . Posted in Business logo designs, Company logo design

Company logo design

When rebranding a business or simply trying to establish a marketing presence, a strong company logo design can help the brand name stick in the heads of customers. There are many logo design companies out there, and determining what factors a business wants from a designer will help choose the right one for any project. Quite often, logo design cost is the most important factor, so a company that offers affordable logo design might be the best bet for an organization looking to give its logo a face lift.

A company logo design, especially when coupled with a strong marketing strategy, can provide a significant boost to a company’s public image and draw in customers. Seeing a fresh new company logo design after the first click in a search result, for instance, might make someone rethink their opinion of that company and be more likely to purchases the goods and services they offer.

Many big businesses are known for their company logo design, but a small business logo design can help it grow and mature into a larger company. While some businesses have the ability to develop logos in house, others must outsource that work to other agencies. Many times, this decision is dependent on finding a firm that offers business logo designs featuring the right blend of talent and creativity with affordability.