When users search for a specific keyword or phrase, 70 percent of the time users will select the organic search results versus the paid links or advertisements. To get your site listed in a strategic place on the search results, you may want to look towards local SEO experts for guidance. Using an affordable seo company can help you leverage more web traffic than your competitors, and finding the right local SEO experts does not have to be hard.
First, you should start your search with analysis of reviews and comments left on third party review sites. This will give you an overall picture of the prospective local SEO companies from their current and past clients. With an abundance of affordable seo services for small business, it is helpful to see actual client comments, especially those with successful results.
Second, as you begin to form your short list of prospective local SEO experts, you can look at the content they have created for their clients. At least half of marketing experts maintain that content is very effective for SEO campaigns to drive traffic. As you whittle down your list, you can look at the content they have created for clients, and potentially see what has been most effective for generating search traffic.
As a follow up to your investigation, you can look at their social media effectiveness. In the U.S., 70 percent of social media users connect with a local business. Your prospective local SEO experts should have some samples or case studies of linking their social media strategies to content marketing.
Finally, do not be afraid to take a test drive, including testing their technical and customer support capabilities. As you ramp up an SEO campaign, you want to be assured that they can help you with navigating analytics or any of the reporting capabilities that they offer. Sometimes, this just takes a brief call to tech support to set your mind at ease.
Regardless of which local SEO experts you choose, remember that SEO can be an ongoing process and will take some continuous nurturing to achieve your traffic goals.